What makes a blog successful?
Tuesday, June 27th, 2006A new study from the University of Massachusetts attempts to answer the question that every aspiring blogger is asking - what makes a blog successful?
Dr Ganim Barnes surveyed 74 of the “biggest and best” blogs in the business to find out what makes a blog successful. Dr Barnes described the bloggers who participated in her study as the “most experienced, business savvy and respected bloggers who are at the forefront of innovation in the blogosphere.”
The survey discovered a number of “truths”, including:
- Blogs take time and commitment
- Blogs must be part of a plan
- A blog is a conversation