Yahoo is treating the blogosphere seriously enough to email anyone who has blogged about MySpace becoming the number one site in the US (see my blog post at www.myspaceismyplace.com).
Today I received an email from Yahoo’s PR agency, Outcast Communications, stating that the Hitwise report was misleading because it compared hits to myspace.com with hits to just Yahoo’s email gateway, rather than all of Yahoo’s online properties.
Outcast Communications has very cleverly, and in a very targetted way, used the blogosphere to counter a story that was damaging to Yahoo.
Blogs about Yahoo’s counter statement are already appearing on Digg, which seems to indicate that bloggers will use material they receive from PR agenenies if it’s pertinent to their area of interest.
It appears that at least some PR agencies are starting understand what the blogoshere is all about, and how to use it to help their clients.