Riding the long tail
Wednesday, August 30th, 2006One of the biggest books in marketing at the moment is Chris Anderson’s “The Long Tail”, which looks at how the Internet is creating demand for niche products, and allowing companies to supply these niche markets, which not too long ago were uneconomic to service.
We’re living in a fascinating time where older products and services might have a much-extended life cycle.
At the risk of sounding like a Steve Rubel devotee (given my recent references to his posts), he recently wrote an article for the Advertising Age, where he provided three ways that marketers can “thrive in the long tail world”.