Steve Rubel is the quintessential PR practitioner - articulate, diplomatic and very accomplished in the art of promoting both himself and matters dear to his heart. After all, his blog Micro Persuasion helped him get his job at the PR agency Edelman.
Rubel’s blog reflects all of these qualities, and helps make it one of the most interesting, and well-read blogs in the blogosphere.
The focus of his writing is “how social media is transforming marketing, media and public relations”.
Given Rubel’s position he is able to offer some very interesting insights into social media. What I like about Rubel is that in the spirit of the blogosphere he is willing to share high-quality information, and to comment on issues that are close to home (for example, issues that relate to his employer).
Rubel’s a good writer, and his blogs are tight and on topic. His style is friendly and conversational, so much so, that when reading his blogs you can easily fall into the trap of thinking that you know him. He updates his blog religiously, often when he’s away from home on business.
Rubel’s also a gentleman. Even when he was personally attacked, he kept in his cool. In fact he turned the attack into an opportunity to blog about his ideas on how to treat people.
Passionate, engaging and authentic are three words I would use to describe Micro Persuasion, and for this reason was the first site selected for this series of posts highlighting the best of the blogosphere.