Custom publishing business models – pros and cons
Monday, August 11th, 2008
Companies often choose a custom publisher when they’re looking to create a complex document, such as a magazine or newsletter, and recognise that they don’t have the necessary resources or expertise in-house to do the job.
When planning a custom publication, one of the first issues that needs to be addressed is what’s the most appropriate business model for the project. As you’ll see below, each approach has its pros and cons (you’ll see examples of each of these at the Custom Publishing Australia web site).
Client pays all expenses