Fairfax, and how to undermine a brand
Thursday, January 15th, 2009
I’ve always been a great fan of Fairfax, the publisher of the Sydney Morning Herald. For me, its publications have always stood for quality. Personally, despite may people thinking otherwise, I still think Fairfax publications are amongst the best in Australia.
That’s why I was surprised to see the above ad being featured prominently on the Sydney Morning Herald website during the past few weeks.
I’m not going to comment on the ad itself; I think most reasonably intelligent people understand what this type of advertising is about, and who it’s trying to target, and can draw some conclusions of their own.