Comments for Cogent Insights http://www.cogentinsights.com Marketing strategy and publishing Mon, 15 Nov 2010 02:53:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Blorge takes on the world by John Pospisil http://www.cogentinsights.com/2006/11/08/blorge-takes-on-the-world/#comment-50479 John Pospisil Mon, 15 Nov 2010 02:53:00 +0000 http://www.cogentinsights.com/2006/11/08/blorge-takes-on-the-world/#comment-50479 Dan, it's going well -- it's a crowded space, but it's found a little niche. I'll post something more substantial soon. Dan, it’s going well — it’s a crowded space, but it’s found a little niche. I’ll post something more substantial soon.

]]> Comment on Fairfax, and how to undermine a brand by John Pospisil http://www.cogentinsights.com/2009/01/15/fairfax-and-how-to-undermine-a-brand/#comment-50478 John Pospisil Mon, 15 Nov 2010 02:51:19 +0000 http://www.cogentinsights.com/2009/01/15/fairfax-and-how-to-undermine-a-brand/#comment-50478 I'm sure you're right Dan, but I would contend that the pittance they get for these ads doesn't make up for the damage to the brand. They'd be better off giving the ads to charity. I’m sure you’re right Dan, but I would contend that the pittance they get for these ads doesn’t make up for the damage to the brand. They’d be better off giving the ads to charity.

]]> Comment on Blorge takes on the world by Dan http://www.cogentinsights.com/2006/11/08/blorge-takes-on-the-world/#comment-48892 Dan Tue, 12 Oct 2010 07:42:53 +0000 http://www.cogentinsights.com/2006/11/08/blorge-takes-on-the-world/#comment-48892 Would be interesting to get an update on this project. Seems to be going very well looking at the alexa stats. Would be interesting to get an update on this project. Seems to be going very well looking at the alexa stats.

]]> Comment on Fairfax, and how to undermine a brand by Dan http://www.cogentinsights.com/2009/01/15/fairfax-and-how-to-undermine-a-brand/#comment-48891 Dan Tue, 12 Oct 2010 07:40:51 +0000 http://www.cogentinsights.com/2009/01/15/fairfax-and-how-to-undermine-a-brand/#comment-48891 Fairfax will do a CPA deal for these kind of ads. Where the advertiser pays based only if the person clicks on the ad and signs up. Although the ads look very spammy they no doubt get better click through and in the end signup rate which gets them paid. Publishers even the biggest are struggling to make up for their lost print advertising revenues online. Corners will be cut no doubt. When they have so much traffic to serve they need to keep feeding the machine with people that can pay for the ads. Fairfax will do a CPA deal for these kind of ads. Where the advertiser pays based only if the person clicks on the ad and signs up.

Although the ads look very spammy they no doubt get better click through and in the end signup rate which gets them paid. Publishers even the biggest are struggling to make up for their lost print advertising revenues online. Corners will be cut no doubt. When they have so much traffic to serve they need to keep feeding the machine with people that can pay for the ads.

]]> Comment on MySpace marketing principles by myspace friend adder http://www.cogentinsights.com/2006/10/16/myspace-marketing-principles/#comment-1542 myspace friend adder Thu, 30 Aug 2007 13:42:51 +0000 http://www.cogentinsights.com/2006/10/16/myspace-marketing-principles/#comment-1542 Well you have shared a few but I think it is the most essential in marketing principles with regard to promotion and advertising on myspace. Sticking to these principles will eventually help you come up with more helpful and brilliant ideas in improving the strategy in marketing. -KJ Well you have shared a few but I think it is the most essential in marketing principles with regard to promotion and advertising on myspace. Sticking to these principles will eventually help you come up with more helpful and brilliant ideas in improving the strategy in marketing.

-KJ

]]> Comment on Blorge takes on the world by secretsather http://www.cogentinsights.com/2006/11/08/blorge-takes-on-the-world/#comment-186 secretsather Thu, 16 Nov 2006 12:09:21 +0000 http://www.cogentinsights.com/2006/11/08/blorge-takes-on-the-world/#comment-186 blogasm, nice. blogasm, nice.

]]> Comment on Why join a blogging network? by Jeremy Wright http://www.cogentinsights.com/2006/10/15/why-join-a-blogging-network/#comment-107 Jeremy Wright Sun, 15 Oct 2006 05:50:00 +0000 http://www.cogentinsights.com/?p=51#comment-107 We tackle this in every interview we do, so forgive me for being brief :) A blogger will get more traffic, faster ramp-up times, better design, better hosting, better SEO, better ads, better splits (even with AdSense), etc. All of which means that bloggers make more money when they join b5. You do give up some things. You have less control over design, minimum posting requirements (4-6 posts/week for us), and you don't own the blog itself (though you do own the content). But you also get access to a great internal community and you don't need to worry about the silly parts of blogging that everyone hates: design, hosting, software issues, plugins, ads, etc. We take care of the silly stuff and just let folk blog. A network isn't for everyone, and every blog doesn't belong in a network, but a highly focussed niche blog will almost certainly do better as part of a network than trying to succeed all on its own. We tackle this in every interview we do, so forgive me for being brief :)

A blogger will get more traffic, faster ramp-up times, better design, better hosting, better SEO, better ads, better splits (even with AdSense), etc. All of which means that bloggers make more money when they join b5.

You do give up some things. You have less control over design, minimum posting requirements (4-6 posts/week for us), and you don’t own the blog itself (though you do own the content).

But you also get access to a great internal community and you don’t need to worry about the silly parts of blogging that everyone hates: design, hosting, software issues, plugins, ads, etc. We take care of the silly stuff and just let folk blog.

A network isn’t for everyone, and every blog doesn’t belong in a network, but a highly focussed niche blog will almost certainly do better as part of a network than trying to succeed all on its own.

]]> Comment on Social networking for all by Joe http://www.cogentinsights.com/2006/08/09/social-networking-for-all/#comment-33 Joe Fri, 11 Aug 2006 21:34:24 +0000 http://www.cogentinsights.com/?p=35#comment-33 Great thoughts. The next generation of social networking will have to go vertical in my opinion. Affinity-based social networking (fanpop for example) is niched, but not necessarily vertical. I'm talking about pre-existing communities that already exist and meet face-to-face regularly. A church is a great example. A social network extends that offline community. This isn't a blatant plug for our website - which isn't even online yet. Its a prediction of where SNS is headed. As you mentioned, there are only so many ad dollars that can go to Web 2.0. The next generation will either have to concentrate on local advertising, or avoid ads altogether (which we plan to do) Joe Great thoughts. The next generation of social networking will have to go vertical in my opinion. Affinity-based social networking (fanpop for example) is niched, but not necessarily vertical. I’m talking about pre-existing communities that already exist and meet face-to-face regularly. A church is a great example. A social network extends that offline community.

This isn’t a blatant plug for our website – which isn’t even online yet. Its a prediction of where SNS is headed. As you mentioned, there are only so many ad dollars that can go to Web 2.0. The next generation will either have to concentrate on local advertising, or avoid ads altogether (which we plan to do)

Joe

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