http://www.cogentinsights.com Communications, marketing and strategy Thu, 28 Aug 2008 06:34:04 +0000 http://backend.userland.com/rss092 en Companies often choose a custom publisher when they're looking to create a complex document, such as a magazine or newsletter, and recognise that they don't have the necessary resources or expertise in-house to do the job. When planning a custom publication, one of the first issues that needs to be ... http://www.cogentinsights.com/2008/08/11/custom-publishing-business-models-pros-and-cons/ With everyone, from the local corner shop, to big companies, optimising their web sites for search engines, it's gotten to the stage where if you want to give your web site a chance of being "in the game", you really need to have at least a basic understanding of ... http://www.cogentinsights.com/2008/07/26/book-review-get-to-the-top-on-google/ Reprinted, with permission, from itjouro.com.au By Mahesh Sharma Jan 18, 2007 Years from now people may look back at blog tech.blorge.com as a paradigm of this time in publishing: leaving print to venture online. Computer mag Free Access was shut down around April last year by founder John Pospisil, and later in the year ... http://www.cogentinsights.com/2007/02/07/life-after-print/ BLORGE.com is a pet project I've been working on for the past few months. What I'm doing is setting up a family of blogs that provide entertaining and informative content under a common overarching global brand - Blorge. Sound ambitious?? You bet. So why the name ... http://www.cogentinsights.com/2006/11/08/blorge-takes-on-the-world/ Stephan Spencer (one time scientist, now marketing guru) is writing a series of articles about marketing on MySpace, and his latest post makes some interesting points, which I'd like to expand on. Spencer interviews Michael Bolding at Pugster, online retailer of charms and jewelry. The business has a MySpace ... http://www.cogentinsights.com/2006/10/28/myspace-marketing-success-stories/ I was interviewed yesterday by Dearl Miller of Trafficology.com about marketing on MySpace. While I was preparing for the interview I tried to distill the key issues for someone trying promote themselves (as a musician or artist) or a product or service using MySpace. Here are the three principles I ... http://www.cogentinsights.com/2006/10/16/myspace-marketing-principles/ Do you ever start loosing your enthusiasm for your blog? Read this story "Blogging for dollars" from Business 2.0 to keep up your enthusiasm. By the way, Business 2.0 is the only newstand magazine that go out of my way to buy (and it's quite expensive out here ... http://www.cogentinsights.com/2006/10/15/blogging-for-dollars/ You're about to start a new blog (or you want to expand an existing blog), and you come across blogging networks such as b5media or On Topic Media (Orble). How these networks seem to work is you sacrifice a percentage of ad revenue in exchange for being part of the ... http://www.cogentinsights.com/2006/10/15/why-join-a-blogging-network/ Steve Rubel is the quintessential PR practitioner - articulate, diplomatic and very accomplished in the art of promoting both himself and matters dear to his heart. After all, his blog Micro Persuasion helped him get his job at the PR agency Edelman.   Rubel's blog reflects all of these qualities, and helps make ... http://www.cogentinsights.com/2006/09/24/social-computing-from-a-pr-perspective/ Hacking MySpace has been available in book stores in the US for the last couple of weeks, but I only received my author's copies yesterday.   While I've written a number of books over the years, I still get a buzz when I first see the finished product. I think ... http://www.cogentinsights.com/2006/09/09/hacking-myspace-is-out-now/